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“Things That Work Membership Seminar”

How do you increase the membership of your Rotary Club?

1. Michael Angelo Caruso told us how Blogs are an effective way to get people to talk freely about a topic. So I went to wordpress.com and set up a blog for us. It is free of charge and look below, you can post Rotary videos. Does anyone in the club like to take videos? Michael is a very inspirational speaker that will speak for free to your Rotary Club on member recruitment and retention. He has written several inpirational books including 5 Cool Ideas For Better Working, Living & Feeling and and a two CD audio book Dear Michael Angelo – A Fathers Life Letters to His Son. Click here to read more about them. Click here to contact Michael
2. Kim Dane shared how the Howell Club aggressively seeks members. She said their Membership Committees developed an action plan that included: doing a survey of members, asking members to make a list of people they think should be invited to Rotary, and agressively inviting people to come meetings. When they visit the first time, she invites them just to enjoy the meeting. When they visit the next week, she talks to them about Rotary in more detail.
3. Jim Gilligan, from the Howell Rotary Club, said a key message is that Rotary offers people the opportunity to make a difference int the community and around the world. He talked about how a club web site can showcase the club’s projects and the benefits to the community. They use a web service called Club Runner that offers many benefits including the ability to send a newsletter to visitors to increase the awareness of their club. They have a friends list, club members lists and other lists they email to.
4. The Howell club talked about how they revitalized their club in a presentation called “How to turn around a Rotary Ship.” Kim Dane and Jim Gilligan talked about how they formed a steering committee to evaluate how the club did things. New people were asked to lead committees. Members take turns running the meeting. Part of this is a reflection or short activity. This activity gives members more ownership of the meetings.
5. Janet McPeek from the Oxford Rotary Club talked about using a key project as a recruiting tool. She talked about their STRIVE project, where members mentor youth in the community.
6. The Brighton Rotary Club has a video they show when new members are inducted. George Moses does a great job producing their own video.
7. How do you keep members engaged throughout the year? The Brighton Rotary Club has a Good Deed Doers program where they draw three members names out of a hat, and ask them to put together a new community project the next month. They reviewed their Thanksgiving Project, where they got a catering service and food providers involved, and delivered many turkey dinners (including a pumpkin pie) to many families in need throughout the community. They said that getting new members starting new projects is a key way to get them involved and excited about the difference they can make in the world by being a member of Rotary. It gives people the opportunity to bring their unique skills to the Rotary Club and use them in a project that helps people. They noted the public school system social workers can help you idnetify families in need.
8. Julie Easton, the Livingston Sunrise Membership chairperson told about how they incorporated their club in 2004, and have now grown to over 60 members. She talked about the structure of the Membership Committee, and the importance of delegating responsibilities to several people. Different people would be in charge of recruiting, orientation of new members, membership development, and the family of Rotary-social events that attract spouses and children. They identified tasks that should be done. For example they list things a sponsor or mentor should do before induction, and things they should do after induction. They suggested having evening events, and going out to lunch.
9. Jim Gilmore, the Charter President of the Livingston Sunrise Club and the District Membership Chairperson talked about birthing new clubs. Clubs should welcome the formation of new clubs, because they raise the awareness of Rotary in the community. Since the Livingston Sunrise Rotary Club began in 2004 they attracted over 53 people new to Rotary, while only taking 7 members from existing clubs. Those existing clubs have increased membership over that time period. All the clubs work together when recruiting new members. For example, if a person is to busy during the day, the lunch clubs will hook them up with the morning club, and vice versa. In Ann Arbor, a new “twilight club” is being formed on the west side, to attract young professionals.

We really appreciate the efforts of Jim Gilmore, Gerry Jackson, and all the presenters in putting together a very helpful program of “things that work!”

Rotary Club of Sydney Promotional Video